Year
2025
Client
Project
Category
Portfolio
Product Duration
5-6 Weeks
Developed the overall concept and narrative behind PROJECT GOLD, translating a personal story about legacy, growth and the pursuit of a golden touch into a cohesive visual experience.
Directed the visual style, storytelling, shot composition and overall creative vision for both the photography and video production, ensuring consistency across all campaign assets.

Designed a custom full-colour vehicle wrap, transforming the car into the project's central visual piece and physical representation of the concept.

Created and performed the dance elements featured within the project, using movement as a visual storytelling tool to strengthen the emotional impact of the narrative.




